medical doctor and researcher who focused on tuberculosis education and stigma reduction, with experience in digital health communication. They manage @TuberculosisTV on TikTok and analyze social media strategies to improve public engagement and health literacy in high-burden settings like Indonesia. Their work also explores the intersection of digital health, social media, and behavioral change to drive impactful public health outcomes and enhance disease awareness globally.
Findings demonstrate practical applications for public health communication efforts, especially for programs seeking to reduce TB stigma through social media engagement. The study highlights lived experiences contents generated the most meaningful engagement to address stigma. These results can inform other digital health campaigns targeting stigma reduction in high-burden settings and support strategic content planning for wider dissemination. Future research should expand the dataset and incorporate qualitative insights.
Source: Conference 2024