Biography

Master of Business Administration (MBA), PG Diploma in Journalism & Mass Communication (PGJMC). 19 years of experience in Public Health and Corporate Sector. 11 years of experience in Public Health in program implementation, government liaison, project management and development, policy advocacy, capacity building, research, and monitoring. 8 years of experience in the corporate world. Expertise in stakeholder management, government liaison, training, project development & implementation, IEC development, project management, media advocacy, dealing with funding agencies.

Expertise

TB Diagnostics
Public Health

Key Impacts

Leveraging online media for the Tobacco Free Youth Campaign increased the visibility of tobacco control efforts among youth in India

In today’s scenario, traditional media are not very effective, and the internet should be leveraged to reach out to youths. There should be more youth-focused campaigns on social media with the involvement of social media influencers, as youth are spending a lot of time on social media.

Source: Conference 2024